Another release on the holiday thinking that no one is paying attention.

“Public support for repealing last year’s sweeping health care reform law has fallen dramatically in the aftermath of a shooting rampage in Arizona that critically injured a Democratic congresswoman.

Only one in four Americans said they support full repeal of the reforms, according to a newly-released Associated Press-GfK poll, and 30 percent strongly opposed the law, the lowest figure since September 2009.

The drop is particularly notable among Republicans. Forty-nine percent said they’re against the law, down considerably from 61 percent after the elections.

A survey by Gallup found that on Jan. 7, one day before the shootings, Americans supported repeal by a margin of 46 to 40 percent.”

Which tells you to dig deeper. Polls simply don’t shift that dramatically unless there are some shenanigans in the methodology. It didn’t take much Googling to get to the bottom of this.

The AP partners with GfK Roper Public Affairs & Corporate Communications for this drivel. Gfk, is a German Company financed in part from - you guessed it - George Soros - funded agencies.

Additionally Gfk has extensive interest in the heathcare industry and thus an interest in pushing back against reform.

“Health care in North America

The GfK U.S. Healthcare, comprises three healthcare marketing research agencies: GfK Market Measures, GfK Strategic Marketing and GfK V2. Each of the firms has its own set of core offerings, which provides a full range of customer and syndicated marketing research.

GfK Market Measures provides a mix of syndicated and custom marketing research services, supporting market assessment, brand tracking, message effectiveness, sales force effectiveness, healthcare consumer and product launch applications. The firm’s custom research skills include pricing, forecasting, positioning, concept testing, message development, promotional effectiveness evaluation and opportunity assessment.

GfK Strategic Marketing, with a full range of quantitative services, supports clients in areas such as pricing, forecasting, clinical trial optimization and market segmentation. Key products include Uniter, Hospital Uniter and Perceptual Deficit Simulator. The firm’s Qualitative Institute uses a variety of qualitative research methodologies, including cross-cultural projective and elective techniques, to provide counsel at each stage of the product lifecycle.

GfK V2 conducts qualitative marketing research with patients and physicians, as well as conducting advanced analytics and quantitative research. Products include Information Architecture (product positioning), Competitive Analysis of Strategy and Tactics – CAST (war gaming), Market Analysis of Patients and Products – MAPPs (patient flow and treatment maps) and PracticeView (strategic account management)”