Ah, they admit the truth at last!

“The conventional wisdom is that Rush’s success depended on the 1987 repeal of the Fairness Doctrine. Some say that if he had to make time for opposing opinions, Rush would have flopped. Personally, I think he is most entertaining when he is dismantling opposing arguments. He’s successful because he is a superior entertainer.

Rush created the new AM template, and it spread like wildfire. When programmers and sales managers get a whiff of success, it is cloned in every conceivable way until the audience, once grateful for innovation, tunes out.

So why didn’t liberal talk radio flourish as well? There are several reasons, none of which has to do with a lack of talent. Bill Maher, Al Franken, Stephanie Miller, David Bender, Janeane Garofalo, Jon Stewart and Rachel Maddow all have the chops.

First, boring hosts made the occasional, unsuccessful foray (sorry, Mario Cuomo). Second, some talented lefties like Mike Malloy were cast into the abyss of right-wing talk radio where they were completely out of place. (Radio is a mood servicing drug; format purity rules.)

Finally, most broadcast owners are conservative. Programs like Rush’s have made them rich, so the last thing they want is to mess with success, particularly if it entails airing opinions they don’t share. Trust me, it took us years to get them to play rock ‘n’ roll.

No one tried a national, 24-hour liberal station before Air America Radio. When we founded Air America, we aimed to establish a talk network that lived at the intersection of politics and entertainment. Of course, we were motivated by our political leanings. But as a lifelong broadcaster, I was certain that at least half the American audience was underserved by conservative talk radio. Here was an opportunity to capture listeners turned off by the likes of, say, Sean Hannity. The business opportunity was enticing.”

While admitting the obvious – “We sucked”, he missed mentioning more obvious “Because nobody listened to us”. The fact is that Americans by the millions listen to conservative talk more than liberal talk is because, not so much because owners are conservative, they are conservative in their beliefs. This is not only true on radio, but as we have seen on TV as well where conservative offerings garner more viewers than liberal offerings by a 3-1 margin.
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